As women over 40, we have a wealth of knowledge, experience, and expertise to offer, and it's time to take charge of our professional image and showcase our confidence and influence. Building a powerful personal brand is key to attracting dream opportunities and building a runway of future success, especially in this digital age where connections made online can make all the difference.

International Women's Day is the perfect time to celebrate and showcase women who are making a positive impact in their communities. One such woman is Megan North (49), owner of Wellness While Working in Lane Cove North. As a health and wellness coach and energy healer, Megan helps high-performing women in business to achieve optimal mental health and balance in their lives.

👩‍💼 Meet Marinda Carelsen, founder of Co-Creator.io, an inspirational woman in the world of online business and coaching. Co-Creator.io is the Sydney-based coaching company that empowers clients to thrive online by creating successful coaching programs and online courses. With an all-in-one solution that includes resources, training, and technology, Co-Creator.io clarifies your message, turns it into an irresistible offer, finds your ideal customers, and turns them into raving fans.

Brianna needed a refresh for her job hunting after being made redundant and she wanted new professional headshots that conveyed she was professional, confident and approachable. She also wanted a natural look so we tried some un-posed shots as well as some more traditional poses.

Dr Kieran Beattie’s team at Hunter Valley Urology reached out to us to create some new personal branding shots for his new website and to use at seminars, in publications and marketing.

It was a joy to catchup with Kieran again and chat about his family and their move to the Newcastle and Hunter Valley where his specialist services and patient care are in high demand.

Elsa is the kind of woman you can't help but adore. She's warm and sweet, but also strong and professional. She's been in the corporate world for decades, but she still has that youthful glow about her—the kind that comes from the inside out. When we met recently for her corporate headshots, it was clear that Elsa was after something different: she wanted to show off her softer side, and she wanted to do it with a variety of looks that reflected her style and personality—not just one standard shot.

This year's brief was to coordinate with their marketing team in the US and the Phillipines to create consistent professional headshots across their multinational brand. We were able to match the backdrop colour and shared our lighting setups to achieve this.

When our friends at 1Cyber approached us to take all the professional headshots of the executive leadership for their client's website revamp, we jumped at the chance. We knew this would be a fun and fulfilling project to work on and it did not disappoint!

The Dome Gold Mines Ltd team was so accommodating and helpful in ensuring we got exactly what we needed from them before the shoot even began. It made the shoot so smooth and easy!

Our corporate headshots with the leadership team and key staff at Pymble Ladies College were so much fun!

The team needed updated headshots for their branding, marketing and website purposes and everyone was super organised and an absolute delight to work with.

We had a ball chatting with each of these wonderful people, finding out what makes them tick and we were so blessed with amazing weather and the most beautiful grounds to use as our backdrop!

When Christine reached out to us about creating some professional and engaging headshots, we knew right away that she'd be an amazing person to work with!

Do you need a dentist in the Sydney area? Look no further than my amazing client, Quay Dental! Alhan Farjo and her team will look after you!

Quay Dental has been awarded “Outstanding Dental Services Award” and “Business of The Year Award” at the 2022 Sydney City Suburbs Local Business Awards.

We had the pleasure of having Ken Mortlock of Sydney Metro Fund in our studio recently to update his corporate headshot and website images for his business.

Ken Mortlock is the General Manager at Sydney Metro Fund (SMF), a fast and friendly finance company providing financial investment opportunities and non bank commercial loans to small businesses. SMF generates investment returns from a portfolio of secured property and investment loans. If you're looking for strong returns on your investments or fast and tailored financing options, check out what Sydney Metro Fund can offer you.

Recently I got the opportunity to photograph Luke Brodie from BetterLend in our studio to update his corporate headshots and business website images.

I love learning about people and their businesses before a shoot so that we can create authentic, professional images that align with their image goals, help to elevate their brands and get them more customers.