Elijah is an architect and an entrepreneur. He's currently working as a corporate architect, but he also runs a side business in the fitness industry and is an artist.

He wanted to get some shots of himself for his personal brand that would be used primarily on social media to support his various endeavors. He wanted to portray himself as "relaxed and approachable" while still reflecting his professional experience and expertise.

Last week I had the wonderful opportunity to do a personal branding session for Jo Drinkwater, Independent Consultant with Rodan + Fields at Balmoral Beach. Jo came prepared with hair and makeup on point and various outfits and accessories to create her look so we had lots to play with.

There is truly something special when someone works hard and follows a path that they are truly passionate about as that glow shows in their eyes, their faces when they smile and I just can’t stop photographing them as that positive energy they emit glorious! Jo was one of those people :)

Check out my chat with her about her business after the shoot and check out the awesome discount code at the bottom off your first purchase from Jo.